KIFI Local News 8
Television Is Truly The Most Effective Medium
The powerful reach of KIFI television combined with the targeted, interactive nature of www.localnews8.com offers a marketing solution difficult to match in the greater Idaho Falls-Pocatello area.
KIFI-TV drives viewers to www.localnews8.com for the latest local news, weather, sports and consumer information. These motivated, potential customers are then directly targeted with your on-line marketing message. Your business will benefit from the incredible traffic generating ability of KIFI-TV & www.localnews8.com.
Television is truly the most effective medium.
Television Is Truly The Most Effective Medium
The powerful reach of KIFI television combined with the targeted, interactive nature of www.localnews8.com offers a marketing solution difficult to match in the greater Idaho Falls-Pocatello area.
KIFI-TV drives viewers to www.localnews8.com for the latest local news, weather, sports and consumer information. These motivated, potential customers are then directly targeted with your on-line marketing message. Your business will benefit from the incredible traffic generating ability of KIFI-TV & www.localnews8.com.
Television is truly the most effective medium.
- Television reaches more of an advertiser's prospective customers, in almost every major demographic segment.
- Television reaches more of an advertiser's prospective customers for longer periods of time every day.
- The public perceives television as the most "influential", "authoritative", "exciting", and "persuasive" advertising medium.
- Television is the medium where consumers are most likely to learn about products.
| Curtis Browning Curtis Browning has a B.S. in Public Relations and Marketing from Utah State University. He has worked in various marketing roles in Idaho and Utah. His advertising roots started early at a family owned business in St. Anthony. Curtis has a sincere interest in the success of every business he works with. Email him at cbrowning@localnews8.com. |
| Cyndi Colaianni Cyndi Colaianni has been a media sales consultant for over 16 years in Southeast Idaho, including management in radio advertising, plus a strong retail history in both sales and management. Cyndi understands media advertising and has an extremely strong commitment to her clients and the success of their business. Email her at ccolaianni@localnews8.com |
| Vera Gillespie Vera Gillespie brings over 25 years of broadcast sales experience in television and radio. With 16 years at KIFI-TV, Gillespie is a veteran media sales consultant with strong creative and writing skills. Coupled with the power of Local News 8, she is committed to the success of your business. Email her at vgillespie@localnews8.com |
| Mark Hanny Mark Hanny was raised in Southeast Idaho and educated at Rigby High School, Rick's College and Idaho State University. He has 20 years of experience working in marketing including radio advertising in Southeast Idaho and Phoenix. During this time, Mark has served in management and received awards for creative ad copy. Email him at mhanny@localnews8.com. |
| Oscar Rojas Email him at orojas@localnews8.com. |
| Berkeley Willmore Berkeley Willmore is a veteran Marketing, Media, Specialist. He has over 18 years experience in selling advertising. He has worked with numerous companies in Southeast Idaho. The right marketing can make a huge difference whether your business or service is profitable. Email him at bwillmore@localnews8.com. |
| Monte Young Monte Young has been in sales for over 20 years, 13 of which have been in Television. He is currently the General Sales Manager of KIFI-TV, and has extensive experience in the Idaho Falls-Pocatello DMA as both an Account Executive and Sales Manager. Email him at myoung@localnews8.com. |
Why do some commercials cost more than others?
Supply and demand are factors, but the primary basis is the number of people who will see a commercial. The best way to compare the cost of individual commercials is to calculate the cost per viewer (CPV).
Isn't television too expensive for most small businesses?
No, but that is a common misconception. Several single-location retailers and restaurants that have used television for the first time are experiencing record-setting sales; some even doubled their January business.
How much does it cost to make a quality commercial?
There is no relationship between the cost and the effectiveness of a commercial. The most important aspect of a commercial is the message, not the amount spent making it. You can produce a commercial spot at a minimal investment.
How much should be spent on advertising?
First of all, advertising should be viewed as an investment. If you have the right message, have a clearly defined goal and your commercial reaches your customers with the right frequency, advertising will make money for you. The amount you should spend depends on what you want to accomplish and how many customers it will take to achieve your goal.
How can you measure the effectiveness of advertising?
The obvious measurement is whether you achieved your goal (e.g., sell as many units as you planned). If your advertising plan includes multiple forms of advertising (television, radio, print, etc.) you must have separate goals for each in order to measure them individually.
Supply and demand are factors, but the primary basis is the number of people who will see a commercial. The best way to compare the cost of individual commercials is to calculate the cost per viewer (CPV).
Isn't television too expensive for most small businesses?
No, but that is a common misconception. Several single-location retailers and restaurants that have used television for the first time are experiencing record-setting sales; some even doubled their January business.
How much does it cost to make a quality commercial?
There is no relationship between the cost and the effectiveness of a commercial. The most important aspect of a commercial is the message, not the amount spent making it. You can produce a commercial spot at a minimal investment.
How much should be spent on advertising?
First of all, advertising should be viewed as an investment. If you have the right message, have a clearly defined goal and your commercial reaches your customers with the right frequency, advertising will make money for you. The amount you should spend depends on what you want to accomplish and how many customers it will take to achieve your goal.
How can you measure the effectiveness of advertising?
The obvious measurement is whether you achieved your goal (e.g., sell as many units as you planned). If your advertising plan includes multiple forms of advertising (television, radio, print, etc.) you must have separate goals for each in order to measure them individually.
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