Vision Statement: KIFI News Group is on a quest to become eastern Idaho and western Wyoming's most indispensable media company by setting the Gold Standard's of excellence in journalism, local programming and information.
Mission Statement: KIFI News Group will accomplish the following:
1. We will work to guarantee that the vision statement is adopted and acted upon by all employees.
2. We will increase the reach of our local journalistic product to all screens by creating once and publishing everywhere.
3. We will maintain a 40% market share by increasing the knowledge and skills of our sales team, measuring sales activity, managing our inventory, and offering creative marketing solutions.
4. We will maintain parity with sustaining technology and adopt disruptive technology to gain a competitive edge.
5. We will attract and retain excellent people who are customer focused, skilled or trained, teamwork oriented and accountable for results and success.