According to the Italian State Tourism Board, some restoration projects are funded by the Italian National Lottery. Private charitable trusts such as Venice in Peril have raised funds in partnership with restaurant chain Pizza Express to support restoration projects.
For now, however, cash infusions from big brands, with commercial images strongly tied to their Italian roots, seems to be just the prescription for the problems ailing various monuments. Especially with traditional entities of public maintenance lacking the necessary resources.
"The city administration is being remarkably inefficient in managing Venice and should not be allowed to become too reliant on the private sector to mop up the mess of its own messy housekeeping," says activist da Mosto.
For now, though, most locals seem happy that at least someone is around to clean up the mess, even if it means identifying history with commercial promotion.