MELALEUCA'S BUSINESS MODEL—It’s unfortunate that someone would suggest that Melaleuca is something like Amway. It's not. We started Melaleuca 26 years ago to market environmentally responsible products and to provide a business opportunity for folks who weren't successful in climbing the corporate ladder and didn't inherit wealth from their parents. We try to be champions of the little guy. My father was a little guy. And I still see myself as a little guy.
Contrary to those who do not know us, our business model is nothing like Amway or Herbalife. I challenge anyone to find any similarity whatsoever. There is no investment of any kind unless you want to call a $29 membership fee an "investment." And anyone can get a refund on that by just asking.
We do offer a home-based business opportunity. But it is no "pyramid scheme." We have long been critical of the many MLM/pyramid schemes operating in this country. I agree with those who say that typical MLM companies destroy people’s finances. Most are designed to attract people to "invest" in large purchases with the promise of "getting rich" quickly by getting others to invest. The guy at the top always wins and the guy on the bottom always loses.
In Melaleuca's case there is no investment and no getting others to invest. We do pay commissions to those who have referred customers based on what those customers purchase. There is really no way to lose money on referring customers. And there's no way for customers to lose either when they're buying high-quality products at grocery store prices. Customers just order the products they use every month directly from the factory. We have hundreds of thousands of customers who buy from us each month. They don't ever resell anything. They don't invest in any inventory. There can be no pyramiding without some kind of investment. In 26 years, no one has ever complained that they lost money. It’s simply not possible.
Our business model works pretty well for most folks. We have already paid over $2.9 billion in commissions to households across the country. Our mission is to enhance lives by helping people reach their goals regardless of their beliefs, backgrounds, or affiliations. Last month we sent out almost 200,000 checks to American households alone. Members of those households tell us we are doing a pretty good job achieving that mission.
ON GAY RIGHTS—I have many gay friends whom I love and respect. And I believe they love and respect me. I am very close to some of these very good people. Our company has thousands of gay customers, independent marketing executives, and employees. I believe they feel welcome and valued. I believe that people deserve freedom, respect, and privacy in their own lives. I believe that gay people should have the same freedoms and rights as any other individual.
At the same time, I believe there are both appropriate and inappropriate ways to address the concerns of the gay community. I offended some members of the gay community in 1999 when I contributed to a group that was objecting to Idaho tax dollars being used to air a program called "It’s Elementary." The program was designed to promote the concept of gay marriage to first-, second-, and third-graders. Many local and national organizations felt children of that age were far too young to be indoctrinated in that debate and they felt using tax dollars to accomplish it was also inappropriate. I agreed. Interestingly, many of my gay friends also agreed. Originally the program was scheduled to air during prime time when it would attract the most children. After valuable public debate it was moved to 10 p.m. when few children would be watching. The debate was healthy and fostered a better understanding of differing views. We demonstrated that when people listen to each other and work together for a common solution, it brings people of opposing views together. Only when people take extreme views and beat up on those who disagree with them, do we end up with division and unsolved problems.
Although many members of the gay community agreed with me on the “It’s Elementary” issue, a few didn’t. I don't think that makes me a bigot. I've never bashed or criticized a gay person for being gay. Nor would I stand by if anyone else did so.
DEFENDING THE TRUTH—I am a strong advocate of freedom of speech, but I do not believe people have the right to accuse someone of having done something they never did, especially if it will harm them or others. Greenwald's article accuses Melaleuca of using unwarranted, strong-arm bully tactics to thwart criticism of itself. He quotes what others have wrongfully said about us and then taunts us to do something about the fact that he repeats it. He admits they changed what they originally said about us after they learned the facts, but he repeats what they originally said as opposed to their corrected statement.
Greenwald is clearly a very bright man. I suspect he knows exactly what he is doing in repeating the original false allegations – and I suspect he believes that his motives are pure or at least vindicated by his intended end result. But we make no apology for rising to defend our reputation when we are wrongly accused!
At first, when our detractors began circulating untrue rumors about us, we chose to look the other way. Even when those accusations were made in the press, we chose to not take issue with them because it was simply not worth the fight. We felt that acting in a way to be worthy of a good reputation would prove our detractors wrong. At first we were right. And then we were wrong!
We learned when inaccurate information finds a home on the Internet, if it is not refuted it can be used 10 years later as a reference point by some well-meaning reporter. And then you will have two references to the same inaccurate information. Later, a third reporter can pick up the first two references and use them as sources. And soon, if not addressed, inaccurate information can easily become irrefutable "fact" by the public or the press. As a result, we have learned we need to ask that incorrect information about us be corrected by its source before it gets quoted by others. Prior to sending a letter, we always try to reach the author by phone. Credible authors are almost always willing to have a meaningful discussion about the accuracy of their articles and are anxious to correct inaccuracies. Those with an agenda are not always as anxious. Sometimes they avoid contact, and sometimes they hide behind false identities. Nevertheless, even when it appears the author has an agenda, we first try a friendly approach. Only when it is evident that the author could care less about the truth and is intent on doing damage for the sake of doing damage, do we raise the possibility of legal action. Sometimes, when there is no urgency, we are extremely patient. At other times when delays can cause us irreparable damage, we are less patient.
In the case of any company, many livelihoods are at stake. Melaleuca employs over 3,000 people worldwide. And thousands more rely on us to send them a check in support of their independent businesses each month. Damage to Melaleuca results in damage to their lives also. When we defend our company, we are also defending them and their income. We agree that we need to do that fairly and responsibly. But it is simply unfair to accuse us of bullying people into submission. We feel we should be held accountable when we make mistakes. We are not perfect, but we feel we are pretty good at admitting mistakes and correcting them when they are brought to our attention. But we make no apology for asking people to tell the truth about us and our business. A good reputation is anyone's most precious asset. We promise to listen to folks when they have a legitimate issue with our actions. We promise to try to find an amicable remedy.
We can disagree on issues and argue those issues in honest and open debate. You can count on us to not smear or attack the messenger. We will defend their right to disagree. But we do ask even those who disagree with us to tell the truth about who we are and what we do. We will continue to ask that of people. That is not going to change.
Frank L. VanderSloot
An updated response can be found at http://www.frankvanderslootresponse.com/.