Frugal Livin' is now open at 440 E. Center St. in Pocatello.
The owners, Jared and Suzy Berger, said their store is a new kind of thrift store. The Bergers started out with a Facebook flea market and e-bay type business the called the Facebook Flea Bay of Southeast Idaho.
They've carried that easy-going model into their new business, saying they take trades, donations and buy new merchandise.
The couple says they're excited to be an active member of the community while helping others who also want to live thriftily.