(CNN) -

He won't be walking the red carpet next month, but President Barack Obama has already made his mark on this year's Emmy Awards.

The commander-in-chief's highly popular "Between Two Ferns" interview with comedian Zach Galifianakis earned an Emmy Award Nomination on Thursday in the Outstanding Short-Format Live-Action Entertainment Program category.

The video currently has 22 million views, making it the most-watched "Between Two Ferns" clip on "Funny or Die."

The interview was part of a broader media strategy to reach out to and convince young Americans to sign up for the Affordable Care Act.

The president also appeared on "The Ellen Show" and ESPN as the March enrollment deadline approached.

According to the White House, traffic to HealthCare.gov increased by 40 percent the day after the interview was released, likely helping the administration accomplish its goal of 7 million enrollees by the end of March.

Many on the right criticized Obama for appearing on such a non-conventional outlet.

"The interview was a farce, and some believe it was demeaning," decried popular Fox News host Bill O'Reilly, after its release.

"All I can tell you is, Abe Lincoln would not have done it," added O'Reilly.

The Web series is hardly a shoo-in come August, as it will face off against Bruno Mars' Super Bowl Halftime Show and Joel McHale's "The Soup," among others.