SALT LAKE CITY (AP) -

A pair of Utah women dedicated to pushing back against the objectification of women say Carl's Jr. has gone too far with its long-running line of TV ads featuring women in bikinis eating the company's burgers in seductive poses.

Twin sisters Lindsay and Lexie Kite say they decided to stand up against the ads now because they seem to be sexually objectifying the women in them more and more each year.

They are asking people to boycott Carl's Jr., promoting the campaign on social media using the hash tags, "#CutTheCarls" and "#MoreThanMeat."

Carl's Jr. said in a statement the ads, which started in 2005, are aimed to catch the attention of young, hungry boys, and not children. The statement says the company respects the contribution of women to society.