Surely the Winter Games are worth watching if only to see if Russia's president pops up as a surprise entry in one of the events?
If you fancy a Pop Tart, a McTwist or a Swiss Cheese Air should you head to one of Sochi's eateries or the snowboarding slopes?
The Winter Olympics is a chance to limber up your alpine lexicon and impress your friends with tongue-twisting terminology.
A guddle or a hog line might sound like something out of Harry Potter but they are actually Scottish-inspired curling terms, while ice skating carries the threat of death spirals, camel spins and shooting the duck.
If you still need convincing to watch this month's Winter Olympics, then will the chance to feel warm and fuzzy do the trick?
While the alpine stars brave frozen slopes and numbing ice, why not throw another log on the fire, stir another hot chocolate, fill a hot water bottle and feel nice and snug -- and a little smug -- as you watch their sporting feats from the comfort of your sofa.