POCATELLO, Idaho (KIFI/KIDK) - Old Town Pocatello is going orange and black. Light pole banners are going up over the next few days in preparation for Old Town’s Welcome Back Orange and Black.
It will be the area's 10th annual welcome-back event for new and returning students. It’s all part of Idaho State University’s new brand, which was developed by the College of Business honors class.
This is the first initiative of three that will bring ISU’s branding beyond the campus into the community. The new brand includes refreshed logos and new design templates.
“The town-and-gown relationship is really important to the community. Old Town is really the perfect place to show our support, our pride and our spirit for the Bengals at ISU,” the executive director of Old Town Pocatello, Stephanie Palagi, said.
Welcome Back Orange and Black will happen from 4 p.m. to 7 p.m. at the Old Town Pavilion on Aug. 19.